About Minufi

Wellness that starts in the smallest moments of your day.

Minufi was born from a simple conviction: real wellness is holistic, personal, and connected. The name says it all — MInd · NUtrition · FItness: mind, nutrition, and fitness, in one place.

Our founding belief is that awareness precedes transformation. Minufi turns that idea into a daily habit: conversational journaling that connects mind, nutrition, and body, supported by Minu, your AI companion for building habits (not a medical or therapeutic service), and by your Minufi Circle — one to three trusted people who truly show up for you: witnesses, not followers.

We don't believe in overnight transformations. We believe in what compounds: the reflection each morning, the discipline you sustain, the attention you give to the small things. The people who live this way? We call them Minufiers.

The people behind it

Víctor O. Tolentino

Víctor O. Tolentino

Founder & CEO

Victor O. Tolentino is the Founder & CEO of Minufi Wellness, a holistic wellness-tech company that helps people connect mind, nutrition, and fitness through conversational journaling and an AI companion. Born in the Bronx and raised in the Dominican Republic, Victor earned a degree in Mathematics and a four-year college baseball scholarship as a starting shortstop before spending over a decade in international finance and founding a boutique financial firm operating across eight markets in Latin America and the Caribbean.

He is the author of Victims to Victors: Stop Being a Victim and Start Living Life on Your Own Terms, the philosophy behind Minufi. A philanthropist focused on childhood cancer, youth with disabilities, food security, and teen mentorship, his mission is “to inspire millions to live with purpose, balance, and strength.” His personal motto: “I am a product of the product.” He is based in Miami, FL.

Mauricio Flores

Mauricio Flores

Co-Founder & CTO

Mauricio Flores is the Co-Founder & CTO of Minufi, based in Montevideo, Uruguay. He is the builder of the founding duo — the technical architect who turns vision into product. With over eight years across technology, digital marketing, and artificial intelligence, he specializes in AI agents, automation, growth, and full-stack development.

At Minufi he leads technology, the product experience, and growth. His conviction is simple: the best wellness tool is the one you actually keep using every day — so he obsesses over making Minufi feel natural, frictionless, part of your routine. Where Victor brings the vision and the purpose, Mauricio brings the execution: no overlaps, just synergy.

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